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Who is the Alta-Male and What Does He Want?

When launching a magazine, the first question to consider is “Who’s it for?” and the second is “Why do they need it?” Eighteen...

Why It’s Wise To Get A Food Intolerance Diagnosed Before Making A Change

A quarter of Brits are treating potentially serious symptoms like bloating or weight loss by making changes to their diet, such as cutting...

“If you never confront pain, you’re missing the essence of the sport”

Coach has teamed up with Fitbit to create a unique endurance challenge: running and riding in a team of six from Buckingham Palace...

The Best Protein Bars: The Tastiest And Healthiest Options

Protein is so much more convenient these days. Where once gym-goers had to tuck into a couple of rotisserie chickens to refuel their...

How To Use Mindfulness To Beat Your Cravings

Not all addictions are hugely self-destructive ones like narcotics or smoking. Many of us are constantly craving something, whether it’s a bet, unhealthy...